Nostalgia is a feeling that Madison Palica thinks we all battle with, and it is completely defined by user experience. Meaning, you get to decide whether you look back on a moment with longing affection and gratitude or melancholy loneliness and regret.



She personally uses nostalgia as an action verb: Sometimes she can feel the deep, soul-yearning, longing for a moment before it even has the chance to become a memory. She feels nostalgia for the present moment.



And when she feels that feeling, she knows. Because her stomach twists, or her heart breaks, or she cries for no reason.



That's when she snaps the picture.