Innovate or die, says the world. 

And yet, creativity is a grey area and business strategy is built on facts and data.  Profit-Making Creativity presents a new methodology on how to conceive ideas and translate them into money.

With practical examples ranging from Coco Chanel to Google, from Madonna to Apple and venturing through the meanings behind cultural symbols and exploring the science behind the conception of an idea, the book answers the question: is creativity and business compatible? A creative person can take business limitations and can a business strategy be based on creativity?

A groundbreaking new approach to a huge dilemma of the 21st century, the book provides insightful tips on how to create an efficient methodology to enhance the creative quality of work and above all, how to restructure a life, business and schedule to make the most profit possible out of ideas.