With over 25 years experience as an exceptional sales professional and a proven leader of high-performing sales teams for the world’s major industrial manufacturers and multinational conglomerates, Andre Vlcek brings vast knowledge and street smart experience to support the value based selling philosophies and ideas outlined in this handbook. Blue Oceans Selling is a methodology that integrates a winning mindset as well as a powerful sales productivity framework to assure competitive advantage for every aspiring sales professional.