18 common business issues seen through a new perspective with outcomes rather than outlays in mind...worth 22 minutes of your time?



Welcome to 22 Minutes to a Better Business, a quick dip into how Behavioural Economics can be applied to common business issues, making your business a better business.



The issues explored include budget cuts, headcount freezes, loss of market share, price rises, changing your channel mix, introducing service fees, need for big change, staff productivity, pay & reward, social media, securing investment, product launches, customer data and loyalty programs.