Matchbooks and matchboxes became popular as an advertising and promotional medium during the 1940’s, 1950’s, and 1960’s. Since, their omnipresence has declined substantially because of the availability of disposable lighters and anti-smoking health campaigns.
The prevalence of this advertising medium was widespread by airlines, cruise lines, hotels, restaurants, clubs, retailers, banks, cigarettes, beverages, food, drugs, etc. Matchbooks and matchboxes went home as a souvenir, leaving a subtle influence on the match user. I collected matchbooks and matchboxes over many years because I loved the creative designs and different shapes – some are works of art on very small canvases.