This is a photographic series that records a three-year journey of the artist, Ashley Heitschmidt. The title #sooc is a play on the acronym popularly seen on social media outlets representing "straight out of camera" meaning the work has not been digitally retouched and all settings were made in-camera, as were the works you see in this book. Heitschmidt reinvents the acronym to represent the overall theme that emerged as the body of work progressed - the stream "of organic consciousness" she suddenly became aware of in the process. These are the "scenes" she captured on her journey.