Recently returned from a ten year stint on the West Coast. My practice combines the work ethic of a New York design studio with the free thinking vision of an experimental animation studio from California. Design experience and education on both coasts have contributed to a methodology that is driven by research, ideation, and formal explorations. In my career, I’ve been lucky to collaborate with some of the top leaders/thinkers in the fashion, surf, music, art, and technology industries. Whether from an internal or external position, my role has been to help push the brands into new circles, sometimes by taking a critical look back at their history to discover/rediscover that initial spark from inception. While other times it requires the whole group to ask the question "what if..." Either way its a process I take seriously, yet with a playful demeanor.