In an effort to prove that all businesses can be successful with the right information the search was on its way. Finding confirmation of the different components to which are mandatory for business development and success led to some of the most highly respected authoritative personalities and sources on the subject. With proof in hand conceptual terms such as “calibration”, “dynamics” and “essentials” initiated the formulation of what factors play a vital role in gaining a clearer, deeper more profound understanding of the reality of business. A dynamic shift of perception and insight that finally allows business to flourish, prosper on the path of least resistance. Sorry, but we were taught this is school!