Fashion like every other industry is forever being altered and developed as there is a constant demand for it. There are 52 weeks in a year, which essentially means there are 52 trends. The pressure to constantly be on trend is unnecessary, invest in essential pieces that will forever be on trend. In this book you'll find pieces I believe are easy wearing and will look timeless, modern, effortless and cool. Having worked in the fashion industry for the past 5 years selling merchandise, choosing the stock I dress in windows, collaborating with artists and photographers to capture my vision of a lifestyle I aspire to have, I have pieced together a book which is a reflection of how I believe a modern man should dress. Capturing the quintessence of essential pieces any curated wardrobe should have. Clothing is a massive part of my life and also yours, it says a lot about a person, it's our second chosen skin, a reflection of our personality.