Chat Le'lu is a Tel Aviv-based company) and it has been an art market pioneer since its foundation in 1989 by an Israeli art magazine named “Four by Five”.Currently, it aspires to develop a central network that would provide the art and craftsmanship world with a new business platform in order to enhance the value of marketing benefits. Chat Le’lu’s vision is to help build communities by developing a creative partnership between business and arts while promoting projects that are conducive to the advancement of social ideas. Chat Le’lu was established to support and encourage businesses seeking an active involvement with arts. Today, while various forms of business/art partnerships exist, the promotion of sponsorship remains central to our worker