Prior to creating Clear Concepts Marketing Communication in 1989, Bill spent 13 years in the health care industry as a physical therapist at Rancho Los Amigos National Medical Center and the City of Hope in Los Angeles. Bill was the lead marketing instructor at UCSB Extension for 10 years (1996- 2006), teaching three popular evening classes; Principles of Marketing, Buying Behavior, and Marketing Service Businesses. Bill received his first camera as a high school graduation present in 1969 and he’s been honing his craft ever since. Switching from film to digital only accelerated his fascination for the infinite possibilities that light, subject and camera offer. He and his wife, Marion live in Santa Barbara, California, having raised three sons into adulthood.