In this book, John Hyman aptly demonstrates that we are all susceptible to Shiny Object Syndrome and we need to find those resources that will really be helpful to our businesses; those people who will listen to entrepreneurs’ challenges, formulate plans to help the business owner make the improvements to his/her company and provide accountability to the entrepreneur to keep them on the path that they have cooperatively laid out. The sizzle of the day approach simply does not work. Coaches/mentors/professionals work better than empty sales pitches!