A collection of custom tattooing represented through photographs taken by the tattoo artist himself, with clients from New York City through San Francisco, Las Vegas, and points in between and beyond. The earliest tattoo in this book is a memorial from the attacks on the World Trade Center in 2001, and the latest is from September of 2014.

Adam Lunoe has been an artist all his life, and a tattooist since 1983. He apprenticed to Spider Webb in New York City and has worked there both before and since the local law banning tattooing was lifted in 1998, as well as in San Francisco, Los Angeles, Las Vegas, Brazil and Sonoma county in the Northern California wine country.