What was the basis of Steve Jobs's approach to strategy? What is it going to take to succeed in a recession, and at a time when so many ideas and forms of knowledge need replacing? Whilst not being another book purely about Steve Jobs, this book lifts the lid upon the emergent, strategic nature of a conscious thinking approach to creating and delivering value. An approach which the author believes was heavily influenced by both the painful lessons he learnt from his early "failure" at Apple and his relationship with his mentor Andy Grove. This book makes the points that strategy needs to be a conscious process, and that all strategies are knowledge management strategies within a dynamic context.