Peter Radsliff is a veteran marketing and product management executive who has led teams at three mid-sized brand leaders, one Fortune 500 public company, and seven startups backed by top-tier venture capital firms. He has held positions of Board Chairman, CEO, President, and Vice-President in market sectors as diverse as the Internet of Things (IoT), consumer electronics, mobile communications, digital storage, aging/digital health, and scuba diving equipment. Peter has managed teams of marketers, product managers, hardware and software engineers often bringing disruptive new-category products and services to market. He was founder and principal analyst of Customer Experience Optimizer™ a consultancy focusing on the intersection of design, story, and user experience. Peter has also taught undergraduate and graduate courses at San Francisco State University’s School of Design, and currently writes books, takes photographs, and lives in Silicon Valley.