Punctuate is a personal shopping experience for people who want cheap prices and fast fashion without the stress

of your average, busy Primark store. Located on the second floor, Punctuate offers a service like no other;

members have the privilege of viewing up-coming trends and the option to plan and reserve outfits. Punctuate

allows you to really “get in the zone” with a one of a kind changing room. This private runway allows you to see

your look from all angles and at a push of a button, customise your surroundings.

The fact that you have full control of your private changing room and the bright colours makes the area appear

less formal and more accomodating to each individual member’s needs; It is a personal shopping experience with

a twist.



The theme of the moving background in the changing rooms is repeated in the window displays. Where Primark is

located in Liverpool, you can see the front from three angles. Moving displays like this would be really eyecatching

and attract more people into the store.