Hand-drawn and painted posters of different texts were stuck around London in various public spaces and filmed. The texts are corporate slogans fronted with the phrase ‘we want to’, converting them into demands, promises or unfulfilled yearnings, such as “WE WANT TO BE THE BEST”. Taking inspiration from Nietzsche’s statement ‘We want to be the poets of our lives’, as well as the use of the phrase ‘we want’ in political speeches, philosophical tracts, polemics and artists' manifestos.