Individualism started out as a case study of streetwear fashion but has since developed into streetsnap fashion catalogue existing in various mediums such as web, video and print, it takes streetwear fashion consumers and tries to present their ‘individuality’ through fashion.



This book admires the uniqueness of ones perspective on fashion and thus aims to project this with questions, inter- views and visuals.



This book was written to detail some of the theories involved behind the project in chapters such as; Defacing Brands & Why Do You Buy?.

Individualism acts a streetsnap catalogue of the latest consumer trends and their individual style some of the theories also touch on how brands affect the consumer choice and their visual

style of fashion.