This book of original MTV logos, curated by its first creative director, became the face of rock‘n’roll and changed television forever.

More than a logo. More than a channel. MTV was a revolution—and its logo was the face of it.

The Art of MTV is the definitive visual and cultural history of the iconic “M” splashed with a graffiti-style “TV”—a symbol that didn’t just represent music television but helped redefine visual culture for an entire generation. Curated by MTV’s original creative director Fred Seibert, this book traces the chaotic birth and wild life of a logo that never stayed still.

Featuring rare artwork and first-person accounts from the pioneering design team at Manhattan Design –Frank Olinsky, Pat Gorman, and Patti Rogoff– this book dives deep into how MTV’s identity broke every rule of branding. With no official color palette and infinite variations, it became the world’s first “living logo,” animated, remixed, and reimagined by hundreds of artists over nearly three decades.

The Art of MTV is more than nostalgia—it’s a celebration of creativity, rebellion, and the visual language of youth culture from 1981 to 2010. A must-have for designers, pop culture fans, and anyone who remembers when music video killed the radio star.

The original MTV logo was a visual anthem for a generation, fusing pop art attitude with street-style swagger. Its bold, ever-morphing design perfectly embodied the chaos, creativity, and cool of the music revolution it helped ignite.

150 color pages, and 168 MTV logos.



"What other logo has its own book?!"
–Tom Freston, CEO MTV Networks 1987-2004