What lies behind it

The idea for this booklet is very vaguely based on a well-known meme in which a woman presents two pictures in the first panel before judging the two pictures to be identical in the second panel.

The sequence of images was taken from the TV series „The Office". In the scene, the woman asks an employee the following: „Corporate needs you to find out the differences between this picture and this picture". Behind his back she then admits: „They're the same picture".

Meme makers use this basic framework either to relate two events, persons or situations to each other that are only connected on a meta-level that is assumed to be known by the viewer.

Or they use the meme to create completely new connections that did not exist before. Sometimes the resemblance is merely an assertion. How is it here?