In early 1966, the Australia's first Popular music magazine was launched by two students from Monash Uni. in Melbourne. Colin Beard had just taken up photography and agreed to fill the magazine each week with images of the Australian Pop scene. The early issues included photographs of Tom Jones and Herman and the Hermits. The third and fourth issues were almost totally dedicated to the Rolling Stones tour. The magazine quickly achieved popularity and respect, particularly for its raw black and white photography. In 1967 the author was sent to England and America and photographs the 'swinging' English scene, including tours with The Who, The Troggs, The Hollies, and in USA, he covered the Monterey Pop Festival, photographing Jimmy Hendrix and Janis Joplin. In LA he photographed Sonny and Cher, the Mamas and Paps, the Byrds etc.