George Lois, the art director who conceptualized the Esquire covers from 1960 through 1970 (32 of which have been installed in the permanent collections of the Museum of Modern Art in New York), wrote 11 books including Damn Good Advice, created some of the greatest ad campaigns of the 20th century, and is often called the Original Mad Man, proudly presents his 12th book, The Art of Collecting Art.

For over 60 years, he lived in Greenwich Village, the heart of New York City, with his wife Rosemary, two sons, Harry and Luke, and is where they amassed one of the world’s most important collections of primitive art.

Known for their “keen eye” in the art collecting world, George and Rosemary started acquiring art in the 1960s on installments (at one point owing money to almost every great art dealer in Manhattan).

Their love story, and their love of art, will inspire you to experience “The Shock of the Old.”