This Brand Strategy book by Kristy Brown will teach you how to implement her 4 adjective method into your strategy. Yes, there are lots of strategies you can find online, and lots of similar approaches on the internet, but Kristy has you start off with choosing 4 adjectives or values. She will have you choose adjectives by first having you look at your competitor's negative reviews and have you learn what people are not doing in your industry. After you have your values, you’ll use them to create the rest of your brand strategy. Including vision statement, personality, tagline. You’ll end this book by saying you know your brand.