A hilarious and relatable journey through the world of #instahealth in all its hypocrisy and absurdity, Don’t be shit be well, Diaries from Healthtopia will resonate with anyone who has ever found themselves caught up in the comparison game (or tried to convince themselves that cauliflower pizza was an acceptable alternative. It is not).

Emma wants to be like Ivy-Rose, but she will never be. Because not even Ivy-Rose can.

Emma’s Instagram feed is overloaded with posts from the perfect Ivy-Rose, a health influencer who likes to share shots of her thigh gap featured in expensive yoga pants, recipes of heavenly smoothie bowls and flawless belfies (butt-selfies, yes there is a word for that).

One day, sick of her muffin top and average life, Emma embarks on a life-changing journey to become the “healthiest version of herself”. From experimenting with kale juicing and oil pulling, to washing her hair with bicarb soda and discovering the joys of coffee enemas, Emma tries to copy the influencer’s daily health and fitness regimen.

But while Ivy-Rose seems to effortlessly glide through life eating fermented cabbage and doing headstands in her slingshot bikini, Emma’s day is a succession of failures and embarrassing moments: her smoothies taste like dirt, coconut oil does not make her hair silky - just oily - and her boyfriend threatens to move back with his parents if he has to eat anymore kale.

As she battles with a never-ending list of dietary rules and health practices impossible to follow, she can’t help but wonder: is Ivy-Rose’s unattainable perfection just an unhealthy, distorted reality?