Ads and Fads is an orchard of digitized magazine advertisements beginning with the golden age of media in the Fifties, through the polished horizons of the new wave 1980s. Like any great collection, Ads and Fads offers its highs and lows, with popular products and marketing misses in one large collection of hundreds of rarely seen printed media ads, flyers, and banners. Ads and Fads reads like a walkthrough in a national museum, guided by your own pace and engaged by your own memories or fascination. Beginning with ads promoting better Health and Beauty, the journey not only future-proofs many of these 'lost' ads, but it also provides a splash of eye-candy for mid-Century architects, kitsch collectors, and auto historians. From the simple small-business sketch to expensive graphic artistries, Ads and Fads is a self-guided review of some of the most humorous, profound, astute, and definitive ephemera ads from the mid-20th Century. This collection is an essential resource for illustrators, marketing majors, graphic artists, pickers, thrifters, and 'chipstorians.' Unlike the tattered, frayed magazines of which many of these ads were rescued, Ads and Fads is a practical 6 inch x 9 inch hardback, 164-page book packed with over 340 ads and offers little commentary for your own conceptual exploration into the past.