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Findings A research agenda for further work on this area is offered throughout the themes of 1. broadening ontological, epistemological and methodological foundations, three. Within every of these themes, a series of research questions is supplied to guide further work within the four identified themes. Originality/value This paper is the primary to offer a evaluate of the extant literature on worth creation and destruction in social advertising and social advertising providers and a research agenda for future work on this space. This paper contributes to companies marketing and the event of service thinking as key element of social advertising and the role that value creation performs on this (Russell-Bennett et al. , 2013).
Findings The findings reveal the indispensable role of service providers as creators of a significant efficient studying course of and of inte