Über das Buch
Eugene Fregetto, Clinical Associate Professor of Marketing at UIC (retired Sept 2014), teaches entrepreneurship, B2B Marketing, Consumer Behavior, Marketing Research, Global Marketing, and Personal Selling courses He received his PhD from the School of Urban Planning and Policy at UIC, MBA in Marketing from DePaul University, a BA in Journalism from Marquette University, and an Associate degree in Architecture and Structure Engineering from Milwaukee School of Engineering. In addition to UIC, he taught entrepreneurship in DePaul’s MBA program for ten years and co-developed DePaul’s MBA Entrepreneurship program in 1985. He has taught seventeen different marketing and entrepreneurship courses and created three new courses. Professor Fregetto’s current research interests include minority and ethnic entrepreneurship including preferential government contracting programs, assessment of student learning in entrepreneurship, and examining the conceptual development of entrepreneurship.