ONCE UPON A TIME, there was a fashion & lifestyle website created by two women who had a general disregard for anything considered trendy and a love for the classic. But upon encountering the popular activity of colouring for adults, even they could't help themselves and declared it a delightfully classic pastime. They coloured and coloured until there was nothing left in need of colour. And so, in desperation for more, they decided to create their own colouring book, Fashion Fairytales, showcasing timeless and classic fashion designs.