mfoleite

MARCIO LEITE


Brazil
Über

Master (M.A.) in Graphic Design by attending the UAL / London College of Communication, UK. I have an effective expertise in design research, visual research methods, creative direction and strategic planning.

As strategic thinker I unite concept, form and market knowledge in order to build innovation through storytelling and visual narratives to product, brand and service innovation.

I have extensively worked on communication projects for a brief list of international brands - AMBEV beverages, Philip Morris, O Boticário cosmetics and Marisol fashion industry - leading a wide range of rebranding projects, ad campaigns, packaging, editorial and merchandising projects. Also, as design researcher strategist I had conducted punctual innovation projects for HSBC and NOKIA.

Currently working at Globosat Network ahead its innovation Lab, I have led strategic projects either facilitating innovation process throughout co-creating sessions, as well building up branding discourses and sales

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