With modern digital SLR cameras you can take perfect pictures. However they are sometimes too perfect.

An imperfect picture has soul, it becomes less objective and more subjective, it is able to trigger the imagination, tell stories or provoke feelings.

With the appearance of the Hipstamatic app to Apples iPhone the toy camera has entered the digital age too. This application mimics the flaws of an old plastic camera on a modern high tech device. I simply had to explore the opportunities of such a prizewinning contradiction when brought to my attention.